PROJECT
Tangent Materials
CATEGORY
SEO
INDUSTRY
Construction
seo project (3)

Enhances Tangent Materials’ Digital Presence through Established SEO Strategies

01. The Challenge & Solution

O Tangent Materials stands as a prominent provider of sustainable construction materials known for their superior quality. Renowned for offering innovative, eco-friendly, and cost-effective alternatives to traditional building materials, Tangent faced a pivotal challenge despite its stellar reputation and product excellence. The hurdle lay in the need to enhance visibility for partners and contracting businesses utilizing their products. The company grappled with limited online presence, posing difficulties for potential customers in discovering and purchasing their products.

02. The Challenge

Tangent’s primary obstacle revolved around its SEO strategy. With minimal online visibility and a website that struggled to rank well on search engines, the company faced the crucial issue of prospective customers struggling to locate their offerings online. This was particularly problematic as Tangent heavily relied on direct-to-consumer sales through various online retail platforms.
“Boost your online visibility through effective SEO strategies, attracting more customers to your business.” – Quanpact Team
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03. Working Process

In response to this challenge, Tangent enlisted the expertise of Quanpact to bolster their SEO strategy and amplify their online presence. The project encompassed a thorough examination of Tangent’s existing SEO practices, coupled with the formulation of a tailored strategy attuned to the company’s specific requirements. The new strategy honed in on optimizing Tangent’s website and online content for both search engines and direct-to-consumer platforms.

Quanpact adeptly addressed Tangent’s dilemma by optimizing the company’s content for search. Employing an array of tools and techniques, the Quanpact team pinpointed gaps in keywords and phrases used by potential customers in their product searches. Subsequently, they revamped Tangent’s website and online content to seamlessly integrate these keywords, facilitating search engines in comprehending the company’s offerings.

traffic report 1

04. Perfect Result

The outcomes of the collaboration were noteworthy. Following Quanpact’s intervention, Tangent experienced a surge in visibility and leads generated through their website. Tangent’s website ascended in search engine rankings, simplifying the process for potential customers to locate their products online. This, in turn, enabled Tangent to augment its online visibility and channel increased traffic to other valuable resources on their website.