“Optimizing Digital Marketing Strategies and Providing Team Support for Fortra”
F Fortra, a global player in the IT solutions industry, specializes in aligning IT and business objectives. Their software and services are designed to monitor, automate processes, secure data, and provide seamless access to critical information. With over 10,000 organizations relying on Fortra, the company is a key player in making IT processes more efficient and ensuring smooth business operations.
The collaboration between Quanpact and Fortra focused on digital marketing optimization and supporting Fortra’s in-house marketing team. Quanpact aimed to provide ongoing, full-picture optimization for Fortra’s website, targeting improvements in conversion rates, search engine optimization (SEO), design, and user experience (UX). The overarching goal was to elevate Fortra’s online presence and establish a more compelling digital footprint.
“Enhancing Fortra’s digital marketing effectiveness through optimization strategies and dedicated team support.”
– Quanpact Team
Comprehensive Website Audit: Quanpact initiated the project with a thorough audit of Fortra’s website. This involved evaluating the existing SEO strategies, analyzing user behavior, and identifying areas for improvement.
Conversion Rate Optimization (CRO): Quanpact implemented iterative improvements to enhance Fortra’s website conversion rates. This included optimizing landing pages, refining calls-to-action, and implementing A/B testing to determine the most effective strategies.
SEO Enhancement: Quanpact worked closely with Fortra’s marketing team to improve the website’s SEO performance. This involved keyword analysis, content optimization, and backlink strategies to increase Fortra’s visibility in search engine results.
Design and UX Improvements: Quanpact collaborated with Fortra’s design team to enhance the overall aesthetics and user experience of the website. This included streamlining navigation, improving page load times, and ensuring a cohesive and user-friendly design.
Marketing Team Support: In addition to optimization efforts, Quanpact provided ongoing support to Fortra’s marketing team. This involved knowledge sharing, training sessions, and collaboration on strategic campaigns to align digital marketing efforts with broader business objectives.
The collaboration between Quanpact and Fortra yielded significant improvements in Fortra’s digital presence and online performance:
Increased Conversion Rates: Through continuous optimization, Fortra experienced a notable increase in website conversion rates, translating into more leads and potential customers.
Enhanced SEO Rankings: Fortra’s improved SEO strategies led to higher rankings on search engine results pages, increasing organic traffic and visibility within their target audience.
Improved Design and UX: The website underwent positive transformations, providing visitors with a more intuitive and engaging user experience, contributing to increased user satisfaction and retention.
Marketing Team Empowerment: Fortra’s marketing team benefitted from Quanpact’s support, gaining insights, and expertise to execute more effective digital marketing campaigns aligned with business goals.
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