In the pursuit of bolstering their digital presence and widening their customer reach, Badgley Mischka enlisted the expertise of Quanpact, a team of Digital Marketing professionals. The Digital Strategy team laid the groundwork for all initiatives, establishing a foundational strategy. Subsequently, an integrated marketing strategy was implemented to create a playbook for Badgley Mischka, focusing on the audiences identified in the foundational strategy to enhance online engagement and sales. Simultaneously, the Web Development team utilized the foundational and marketing strategies to execute a website redesign tailored to resonate with the Badgley Mischka woman – someone who remains stylish and glamorous despite event cancellations.

While the Web Development team revamped and launched the upgraded website, the Digital Marketing team executed the integrated marketing strategy. They revamped Badgley Mischka’s email marketing program, improving user segmentation based on purchasing behaviors. Additionally, a search engine marketing program was implemented to guide and nurture potential buyers through a sequence of paid ads within search engines. Furthermore, the Digital Marketing team collaborated closely with the Badgley Mischka brand team to cultivate a more engaged following on social media platforms, recognizing that this was where the brand’s key audience spent their online time.