PROJECT
Badgley Mischka
Category
Digital Marketing / Web Development
INDUSTRY
Ecommerce
Digital Marketing badgley-mischka

01. Digital Marketing for E-Commerce Expansion Despite Event Disruptions | Website Development

B Badgley Mischka, a prominent American design duo renowned for their innovative fashion creations spanning shoes, apparel, and accessories, emerged on the fashion scene in 1988. With an iconic presence on runways, red carpets, wedding ceremonies, and various events, the brand exudes a glamorous and effortless signature style.

02. The Challenge

Following a successful migration of their online store to the BigCommerce platform, Badgley Mischka aimed to enhance their digital footprint to drive traffic to their physical stores. The disruptions caused by the cancellation of in-person events over the past two years posed a significant challenge for the fashion house, necessitating a comprehensive strategy to expand their customer base.

“Through strategic digital marketing initiatives, we achieved unprecedented online growth,

elevating brand presence and engagement to new heights.”
– Quanpact Team

03. Solutions

In the pursuit of bolstering their digital presence and widening their customer reach, Badgley Mischka enlisted the expertise of Quanpact, a team of Digital Marketing professionals. The Digital Strategy team laid the groundwork for all initiatives, establishing a foundational strategy. Subsequently, an integrated marketing strategy was implemented to create a playbook for Badgley Mischka, focusing on the audiences identified in the foundational strategy to enhance online engagement and sales. Simultaneously, the Web Development team utilized the foundational and marketing strategies to execute a website redesign tailored to resonate with the Badgley Mischka woman – someone who remains stylish and glamorous despite event cancellations.

While the Web Development team revamped and launched the upgraded website, the Digital Marketing team executed the integrated marketing strategy. They revamped Badgley Mischka’s email marketing program, improving user segmentation based on purchasing behaviors. Additionally, a search engine marketing program was implemented to guide and nurture potential buyers through a sequence of paid ads within search engines. Furthermore, the Digital Marketing team collaborated closely with the Badgley Mischka brand team to cultivate a more engaged following on social media platforms, recognizing that this was where the brand’s key audience spent their online time.

Weekly Marketing Report

03. Perfect Result

Since teaming up with Quanpact, Badgley Mischka has experienced a noteworthy surge in their digital presence, with the website emerging as a significant growth area for the business. By understanding the shopping behaviors and patterns of their customers, Badgley Mischka is now better equipped to deliver a distinctive and tailored experience for its users.

70%

Increase in Total Website Revenue

75%

Increase in Social Media Revenue

77%

Increase in Top 10 Keywords on Google

88%

Increase in Email Marketing Transactions